We briefly went over why social media is so important in the previous articles, but now we’re going to go more in-depth into the subject.
Facebook, Twitter, Google+ …Which one do I use?
Use the ones that you feel will best communicate with your audience. Each of them can be used to your advantage when used correctly. Google Analytics has a built-in function to show you the impact that social media is having on your site. It’s become an important factor when it comes to your website’s rank. We will share a little tip though – Google can tend to favor Google+ so try not to completely neglect it.
Ok, I want to use Facebook
Facebook is by far the largest and most popular form of social media. There are over 1 billion users signed up and over 600 million active daily. When it comes to social media, Facebook is king. This makes it a PERFECT place to setup a page for your business. Facebook gives you an opportunity to advertise what you and your brand are all about. This is also a great way to communicate with your clients. People can read your posts, make comments, or even review your business. They may really enjoy your posts enough to share them with their friends or like your posts. Facebook then puts YOUR post on their friends’ newsfeeds which causes them to become aware of your brand.
Twitter, Tweet, Tweet
Twitter has proved its place among the social media playing field. Big corporations like CNN use it to relay breaking news, celebrities use it to tell us what’s happening in their lives; and friends and family use it to communicate with each other. 140 characters might not seem like a lot but it gives you a great opportunity to excel in customer service or sharing the latest market snapshot.
I’ve heard Google+ is a ghost town
Google+ has 359 million users active a month, which is far from a ghost town. If used correctly, Google+ can be just as effective as Facebook or Twitter. In fact most people use all 3 platforms when running their social media campaigns. The one up Google+ has over all other social media is Google owns it, which in turn means better search results for your business.
Great, I want to use them all!
Web services like HootSuite are available for free and allow you to post across multiple platforms without having to log into each one individually. If you plan on managing more than 5 accounts you might want to consider paid options that will be less restrictive.
Social Media can really take you to new heights and you don’t want to pass up a chance to freely market your brand. Do you have any social media success stories or interesting experiences? Share them in the comments below!