You’ve been there: a client insists on pricing a home way above market value and three months down the line, blames you for the home not selling. As a real estate agent, you are constantly balancing your expert market knowledge with keeping clients happy and this can be hard – especially when it comes to pricing during a listing presentation.
Who are iBuyers?
The term iBuyer refers to companies who give cash offers to homeowners. Compared to home flippers, iBuyers are not looking for fixer-uppers but rather homes that are liveable and only need minor repairs. They are typically backed by venture capital firms, so they are able to purchase a larger volume of homes.
It’s no secret – as your own business you have to spend money to make money. So you spend money on marketing to gain business and close transactions to collect commissions, right? While this makes perfect sense and there are plenty of ways to spend money on marketing, you might be wasting your money if you don’t know which ones are actually working.
In today’s competitive market, the speed at which you and your clients get to new listings is crucial. Did you know that 95% of text messages are read in the first 5 minutes, while only 20% of emails are ever opened at all? No wonder email listing alerts just aren’t cutting it. So if you have a motivated buyer, you need to set them up with Cloud Streams text alerts.
The new year is officially here, so you’ve probably already set your ‘new year, new me’ resolutions. But if you’re anything like the rest of us, those new habits typically don’t make it past February. So this year, instead of coming up with resolutions, let’s kick the new year off with intentions to shift our mentality from doing, to being.