The new year is officially here, so you’ve probably already set your ‘new year, new me’ resolutions. But if you’re anything like the rest of us, those new habits typically don’t make it past February. So this year, instead of coming up with resolutions, let’s kick the new year off with intentions to shift our mentality from doing, to being.
As a real estate agent, you know that past clients are your best source of leads. But according to NAR, only 23% of consumers actually use an agent they’ve previously worked with to sell their home. Why? Because most often they simply just do not remember their name. In today’s society we are always on the go, so you can’t just assume that your past clients will remember you when they are ready to move.
Instagram is the second most popular social media platform in the world. With over 500 million users, people have found ways to share their lives, promote their business, and even make entire careers out of the app.
So how can you leverage Instagram to grow your real estate business? Well, you can use Instagram to connect with more people in your industry and community, gather a strong following, and then use that to help drum up new business! Apart from that, you have the opportunity to motivate people, advertise your services, promote listings, and even get sponsors. Who wouldn’t want that?
We’ve already covered the basics of how to take great real estate pictures on your own. But what’s the next step after you take a great picture? Well, there’s a little program which I’m sure you’ve heard of called Photoshop. It can be an incredibly useful tool. There’s also a very similar alternative called Pixelmator Pro that can be more budget-friendly. While programs like Photoshop and Pixelmator Pro can’t transform a terrible photo into a great one, they can significantly improve your photos. If you’re a DIY real estate photographer, knowing how to properly utilize photo editing software will add another weapon in your arsenal of skills.
The team here at Cloud Agent Suite consistently has one goal: help real estate agents look awesome so they can do more business. But beyond just creating awesome tools for real estate agents, we know we can still do more.