Real estate videography has seen a surge in popularity in recent years, and for good reason; real estate listings with video receive 403% more inquiries than those which do not. So naturally, when there is a demand, people will rise to fill it. Which means there’s a plethora of real estate videographers offering their services to the industry. So if you’re considering hiring a videographer, how do you know which one to hire? There are many things to consider: pricing, reliability, quality of work, etc.
Here are 3 things to look for when hiring a real estate videographer:
The most important thing to look at is your candidate’s portfolio. Real estate videography is a very distinct type of art; there are certain angles, pacing, and an overall tone that must tell the story of the home. Just because someone is a well established videographer, doesn’t mean they can pull off a real estate video. So if someone says they can make a real estate video for you but they have no previous work to show you, you should tread carefully. Make sure they have an extensive portfolio that includes real estate videography. To understand what a great real estate video should look like, check out this video.
Videographers will usually charge one of two ways — daily or per project. Day rates greatly vary depending on the area you live in. For example, a videographer in Orange County, CA might charge $300-$400/day, where a videographer in Los Angeles might charge $500-700/day. That’s roughly a $300 difference between two areas that are only about 40 miles apart. Generally, the bigger cities will charge more than the smaller ones. So find out how much videographers charge in your area. Then do the math.
It should only take one day to film a real estate video. Then editing can take anywhere from 1-4 days depending on their workflow. So you can extrapolate from there. If someone is charging for the project as a whole, do the math again and figure out if it’s cheaper or more expensive to charge per day. Once you have your base figure, you can make better decisions from there. If someone is ridiculously cheap or ridiculously expensive, then that’s a bad sign.
3. Customer Reviews
Not all videographers have a Yelp page. But if they do, then that’s a huge plus and you should take that into consideration. This is someone that takes their profession very seriously and will probably make sure that you have a great experience so you leave them a positive review. Another useful tip is to ask people within your network– have they used a videographer in the past? If so, would they recommend this videographer to you? As a previous freelance videographer, I can tell you how important word of mouth is. As such, I always made sure my clients were happy and satisfied with the end result, so that they could refer me to their friends and colleagues.
So there you have it! If you take these three things into consideration, you’ll undoubtedly be able to hire a real estate videographer that is professional, trustworthy, and will make your listing look incredible.
Have you hired a real estate videographer before? Tell us your experience! Do you think real estate videography is an important aspect of the homebuying process? Let us know in the comments below.