September marks the beginning of a very busy real estate trade show season. In the past, we we showed you 5 ways to have a more productive conference. Now, we’re going to focus on one of the most important aspects of trade shows – the exhibit hall and how you can get the most out of your time there.
Before you dive headfirst into the exhibit hall, do a little research first. Think about which areas of your business need improvement and which vendor or vendors at the show that could help. Do you need a new real-estate CRM? How about a tool that will increase your workflow? Take note of where these exhibitors are located on the floor and write down some questions in advance that you’ll want to ask them.
2. Be Prepared to Spend Money
Trade shows are a great place to look for new business tools. At the exhibit booths, you can get live demos, ask questions, and see if their product is a good fit for your agent toolbox. Another great benefit of attending shows are the discounts. Often times vendors will discount their products and give you a free trial at the show, so you’ll definitely want to take advantage of that.
3. Be Realistic
At big trade shows with a large exhibit halls, you need to keep your goals realistic. You may not be able to visit every booth on your list, so only stop by the highest priority ones. And only sign up for the tools that you know you will try when you get back home. As mentioned in tip #2, there will be plenty of free trials but there’s only so many hours in a day that you can sit down and try them out.
4. Don’t get distracted by non-industry booths
Massage chairs, jewelry booths, and scarves are all non-industry related booths. While they may be enticing, they’re simply a distraction from why you’re there in the first place. Of course, it’s not against the rules to check out those booths, but with time being of the essence, it’s best to check them out once you’ve visited the vendors you originally planned on.
5. Avoid Busy Times
It’s best to try and avoid the exhibit floor during the busiest times. Every show varies, but in general the busiest times are, the grand opening (if they have one), late mornings when other attendees arrive, after large speaking sessions, and after lunch. Plan your day around these busy times to ensure you get the attention you’re looking for.
Use these tips and maximize your time at your next trade show. For a list of where we’ll be in the month of September follow this link. Let us know in the comments below if you plan on visiting us at a show we’ll be at!