CMAs for Generating Leads? What Kind of Sorcery is This?

In any profession, there’s always the typical or “traditional” way of doing things. And while tried and true tactics shouldn’t be dismissed, real estate agents who seem to always be ahead know that they need to find new and innovative ways to win more business.  One way to become a true real estate wizard is…

How many comps should you include in your CMA?

One of the first steps when working with home sellers is setting a list price for their home. Which means, before you meet with them you have to look at how similar homes have been selling in their area. What was their average list price? How long did they sit on the market? Did the…