Should You Include the “Zestimate” In Your CMA?

The Zestimate. Sellers love it. As an agent, you probably don’t share that same sentiment. The dreaded “But Zillow says my home is worth …” at a listing presentation can quickly have you at odds with potential clients. So instead of ignoring the elephant in the room, you need to confront Zestimates head on. 

How and When to Present a CMA Report

Presenting a CMA report is like a marriage proposal. Just because you have a ring, doesn’t mean the work is done and you’re magically engaged. Similarly, just because you have a great CMA, doesn’t mean you’ll automatically get the listing. There’s a certain amount of care and finesse that must go into the act. Just…

Property Statuses You Should Include in Your CMA (and Why)

A Comparative Market Analysis, or more commonly known as a CMA report, is the heart of every listing presentation. A well done CMA report can sell your skills as an agent, and help you overcome the most common seller objections. But more importantly, your CMA will help you determine a proper suggested list price. Because,…