Are your clients in the know about the power of the MLS?

Are your clients in the know about the power of the MLS?

With the rise of popular portals like Zillow, Realtor.com, and Redfin, consumers now believe they get the same information as licensed real estate agents. This leaves many to wonder: Does this trend threaten the true value of the MLS? Are you an agent or broker who has worked with consumers who question the value of placing listings on the MLS? The real estate industry is left with many questions.   The Council of Multiple Listing Services (CMLS) has recently launched a new The Know™ campaign to help agents, brokers, and MLSs explain just…

Woman scratching her head looking at text Should include the Zestimate in your CMA?

Should You Include the “Zestimate” In Your CMA?

The Zestimate. Sellers love it. As an agent, you probably don’t share that same sentiment. The dreaded “But Zillow says my home is worth …” at a listing presentation can quickly have you at odds with potential clients. So instead of ignoring the elephant in the room, you need to confront Zestimates head on. 

Woman smiling and holding out hands with text How and When to Present a CMA Report

How and When to Present a CMA Report

Presenting a CMA report is like a marriage proposal. Just because you have a ring, doesn’t mean the work is done and you’re magically engaged. Similarly, just because you have a great CMA, doesn’t mean you’ll automatically get the listing. There’s a certain amount of care and finesse that must go into the act. Just…

Woman smiling and pointing to text Property Statuses You Should Include in Your CMA (and Why)

Property Statuses You Should Include in Your CMA (and Why)

A Comparative Market Analysis, or more commonly known as a CMA report, is the heart of every listing presentation. A well done CMA report can sell your skills as an agent, and help you overcome the most common seller objections. But more importantly, your CMA will help you determine a proper suggested list price. Because,…