July 01, 2021

Are your clients in the know about the power of the MLS?

With the rise of popular portals like Zillow, Realtor.com, and Redfin, consumers now believe they get the same information as licensed real estate agents. This leaves many to wonder: Does this trend threaten the true value of the MLS? Are you an agent or broker who has worked with consumers who question the value of placing listings on the MLS? The real estate industry is left with many questions. The Council of Multiple Listing Services (CMLS) has recently launched a new The Know™ campaign to help agents, brokers, and MLSs explain just…

October 21, 2020

New Feature! Upload All Your Contacts to Homebeat at Once

As a busy real estate agent, you need access to tools that not only bring in new business, but that will save you time. This is exactly why we created Cloud CMA’s add-on tool, Homebeat – to give you an easy way to stay top of mind with past clients and prospects by providing them…

Woman scratching her head looking at text Should include the Zestimate in your CMA?

September 30, 2020

Should You Include the “Zestimate” In Your CMA?

The Zestimate. Sellers love it. As an agent, you probably don’t share that same sentiment. The dreaded “But Zillow says my home is worth …” at a listing presentation can quickly have you at odds with potential clients. So instead of ignoring the elephant in the room, you need to confront Zestimates head on.

July 22, 2020

Property Statuses You Should Include in Your CMA (and Why)

A Comparative Market Analysis, or more commonly known as a CMA report, is the heart of every listing presentation. A well done CMA report can sell your skills as an agent, and help you overcome the most common seller objections. But more importantly, your CMA will help you determine a proper suggested list price. Because,…