Woman scratching her head looking at text Should include the Zestimate in your CMA?

Should You Include the “Zestimate” In Your CMA?

The Zestimate. Sellers love it. As an agent, you probably don’t share that same sentiment. The dreaded “But Zillow says my home is worth …” at a listing presentation can quickly have you at odds with potential clients. So instead of ignoring the elephant in the room, you need to confront Zestimates head on. 

Woman scratching her head with text Where are top agents getting their seller leads?

Where are top agents getting their seller leads?

In such a competitive market, the hunt for new leads can be challenging and discouraging. And during unprecedented times, it becomes an even bigger challenge since hundreds, or sometimes thousands, of other agents in your market are going after the same leads. With 77% of homeowners potentially selling once stay-at-home restrictions end, shifting your focus…

Woman thinking with text CMAs for Generating Leads? What Kind of Sorcery is This?

CMAs for Generating Leads? What Kind of Sorcery is This?

In any profession, there’s always the typical or “traditional” way of doing things. And while tried and true tactics shouldn’t be dismissed, real estate agents who seem to always be ahead know that they need to find new and innovative ways to win more business.  One way to become a true real estate wizard is…