
September 30, 2020
Should You Include the “Zestimate” In Your CMA?
The Zestimate. Sellers love it. As an agent, you probably don’t share that same sentiment. The dreaded “But Zillow says my home is worth …” at a listing presentation can quickly have you at odds with potential clients. So instead of ignoring the elephant in the room, you need to confront Zestimates head on.