In today’s technology era, we hear about a new “must use” product, app, or service almost everyday (or so it feels). As a busy real estate professional running your own business, this can feel overwhelming. How do you know which ones will last? Which ones actually work?

When the online portals rose to popularity in 2008 they promised leads – lots of leads. And high quality ones at that. As a former sales rep for a major portal, I myself touted about our 2 million unique visitors a month and why spending advertising dollars with us would turn into more sales. Unfortunately,…

Whether you are new to real estate or you are just looking to make a change, selecting a brokerage can be stressful. Should you join and independent brokerage? What about a franchised brokerage? What’s the difference? Is there even a right or wrong answer? The answers to these questions can vary slightly depending on your…

Last month we partnered with RealSatisfied for a live webinar where we covered how to instantly generate seller leads and then turn those leads into lifelong customers. In real estate, the life cycle from lead to customer is only half the battle. Turning a previous customer into a repeat customer is the other battle.