social media

Don’t Write Off Facebook Yet, Here’s Why

You’ve probably seen the not so great headlines about Facebook over the past couple of months. And maybe you’ve even thought about getting off Facebook for good. But before you completely axe the social media giant, as a business owner, there are still plenty of reasons to stay put.

Introducing Facebook Messenger.

I know using Facebook to connect with clients and prospects isn’t exactly a new concept, but did you know you can now connect with more people via Facebook Messenger? Here’s just a few reasons why you should be using Facebook Messenger in conjunction with your cma tools.

  1. Capture more website visitors
    If you have your own website, you know one of the biggest struggles is to actually get leads from it. You need a way to get people from your website into your funnel so you can nurture and eventually turn them into a client. An easy way to do this is to add add Facebook Messenger plugin to your own website. Prospects will love how easy it is to get in touch with you, and you’ll love that your website is actually generating leads.
  2. Set-up auto responses to drive action
    One of the coolest things you can do with Facebook Messenger is set up a chat bot. There are multiple chat bots that integrate with Facebook, like Wit.ai and Dialogflow, so you can choose whichever works best for you! The bot will automatically ask people a series of questions, while giving them answer choices. This is awesome because you can have “conversations” with your customers/prospects without actually typing back and forth, making this a great feature for busy real estate agents.
  3. Skip the inbox line
    The average person receives over 100 emails every single day. Which means the emails you send are competing with personal emails, promotional emails, etc. If you know your client/prospect is on Facebook, then why not communicate with them there? Likely, they are already spends at least 40 minutes there everyday, so moving your conversation is simply a smart business move.
  4. Targeting young professionals
    Facebook Messenger is a main source of communication for young professionals.  Millennials and Gen Yers made up about 34% of home buyers in 2017, a number that’s only expected to rise. Using Messenger along with your cma tools will keep you relevant and effective in current market.

To stay competitive in today’s real estate market you have to constantly be thinking outside the box. Connecting with your clients and prospects via Facebook Messenger will help you do just that! If you’re still on the fence though, check out these success stories of how other businesses have used the platform to drive more action and sales.

What do you think? Would you ever use something like Facebook Messenger in your business? Let us know in the comments below!

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