In the real estate industry today, customizing your marketing pieces is no longer an option – it’s a requirement. Depending on where you are located, you are competing against hundreds or thousands of other agents for new clients. The need to stand out has always been the reason behind developing all of our Cloud Agent Suite products – Cloud CMA, Cloud Streams, Cloud MLX, and Cloud Attract.
Cloud Attract is the easy way to attract buyers and sellers with beautiful landing pages that automatically respond with a home valuation, CMA, or listing alerts. Since it’s launch in January, we’ve received a lot of positive feedback, but it was clear that something was missing: the ability to upload your own custom background photo to your landing pages. This would allow you to fully customize your landing pages, as well as create pages that are hyper-localized to attract leads from a specific audience. We heard you, and are excited to announce that this feature is now available in Cloud Attract!
Why use targeted landing pages?
Your website is designed to reach your entire market, whereas hyper-targeted landing pages speak to a more defined audience. Let’s say for example, that you have branded yourself as an expert on Las Vegas Strip condos, but you specifically want to target people interested in a particular high-rise property. You would design your website to speak to Las Vegas as a whole, but use targeted landing pages – like a Cloud Attract landing page with a photo of said high-rise property – so you can reach people specifically interested in that location. Whether it’s Las Vegas, New York City, or Southern California, you can upload a photo that is a best fit to your target area.
How to upload your own background photo in Cloud Attract:
Start by creating a new landing page from your dashboard by clicking the + sign. Once you decide whether you want to target buyers or sellers, you’ll be prompted to “Choose a Design” for your landing page. Scroll to the bottom and select the option: “Your Own Design”. This is how you’ll be able to upload your own background image to your landing page.
After choosing what information you would like to collect from and deliver to the seller, your landing page is ready to be customized. On the left-hand side of the screen is where you’ll find the “styling” box, which is where you can edit fonts, colors, and upload your own background image.
Simply click the “Upload Background Image” area in the menu in the “Styling” box and you will be prompted to upload a photo from your computer. You can also choose to drag and drop an image into the grey area to upload immediately.
Want to see what other agents are doing with Cloud Attract? Check out our favorite landing pages with custom backgrounds below!
Want your own beautiful, customizable, lead generating landing pages? Try Cloud Attract free for 30 days!