Lead Generation

Make a Lasting Impression with Your Business Card

As a real estate agent, you probably hand out your business card a lot. And just like every other piece of marketing you do, your business card needs to be memorable and help you stand out from your competition. But that’s easier said than done. So that begs the question, what makes a good and memorable business card? What are the key elements that make a name and face stick out to a potential client? Luckily, you don’t have to be a graphic designer to create an awesome business card. Below are the top three elements you should include on your business card to wow your clients.

  • Typography

Typography is a wonderful art. The possibilities of design are endless and can help set the tone for the business card. I recommend using more than one font because it will add a nice aesthetic contrast to your design. Otherwise, your card might look too uniform and boring. Below are some good and bad examples:

GOOD
The logo of this company stands out with the curvy, red font, so right away it leaps out at you. Then the more important technical information is in a black, smaller, and simpler font. The mix of styles is unique and memorable.
GOOD
This card uses four different fonts, which may sound like a lot, but they work cohesively to create one beautiful and simple aesthetic.
BAD
Too colorful. Too cluttered. Too much.
BAD
No. Just…no.
  • Logo

When you think of large brands like: McDonald’s, Apple, Ford, HP, Visa, Coca Cola, Nike, and Mobil, chances are your mind automatically recalls what their logo looks like. After seeing their brand over and over again, their name becomes synonymous with their logo. That’s why including a logo on your business card is paramount!

On your business card, you can choose to either include your brokerage logo or choose to use your own! If you don’t have your own logo yet you can easily create a free one with sites like freelogodesign.org or hire a graphic designer to make one for you.

  • Paper

This might be my favorite part of the design when it comes to business cards. Apart from the visual, there is now a tactile element that cards didn’t have say, 20 years ago. Back then, it was all the same type of thin paper that could get easily crumpled or destroyed. In recent years, people have been upping the ante when it comes to card stock and material. Some examples include:

  • Varying thickness
  • Matte finishes
  • Glossy finishes
  • Velvet finishes
  • Gold leaf finishes
  • Cotton material
  • Recycled material
  • Plastic material

But which option is best for your business? Well, only you can decide that. Remember that the material and weight of your card should represent you and should also leave a lasting impression on your lead. It shouldn’t only be a visual treat for them, but a tactile one as well. This will help you stand out in their mind down the road. Here are some examples of some really unique business card materials.

The sky is the limit for your business card design. The most important thing to ask yourself is if the card will be memorable to your lead. Does it stand out in some unexpected way? Is it unique? Set yourself up for success from the get-go by making a good first impression with your memorable business card.

Want to create a new business card but don’t know where to start? Check out some of our favorite business card websites!

www.moo.com

www.vistaprint.com

www.123print.com


Discussion

2 responses to ‘Make a Lasting Impression with Your Business Card

  1. I gets tons of positive feedback from my moo mini cards. People seem to really respond well to something “a little different.” Cards aren’t that expensive. It makes me crazy to see agents using a template provided by their broker. Consumers know they have lots of choices. They are going to pick agents who make an effort to differentiate themselves because they know those agents will differentiate their clients, too. Differentiation matters in today’s noisy world.

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