Tips and Tricks

Overcome the Zillow Objection Once and For All

You’ve heard it time and time again. “But Zillow says my home is worth …” As a real estate agent, these words can oftentimes shift an entire conversation and determine the fate of your listing presentation. And as much as you may wish it wasn’t true, Zillow and their Zestimate likely aren’t going anywhere. But did you know? With Cloud CMA you can easily overcome the Zillow objection before it ever gains any traction, with our Online Valuation Analysis Page.

The secret tool in your listing presentation.

As an agent, you know that Zestimates tend to be off, but unfortunately, your clients do not. But using our Online Valuation Analysis page, you can show homes with similar prices to the subject property while also showing the accuracy of their Zestimate.

Show that YOU’RE the expert, not the Zestimate

We know that your goal is to show your potential client that you know the best list price for their home. Which is why Cloud CMA’s Online Valuation Analysis page is your secret weapon to show that YOU are the expert and that Zillow isn’t the holy grail. By confronting these figures head-on during your presentation, you can gain back the trust of your potential clients. Then, you can suggest a list price for their home based upon your own analysis, and leave the Zestimate behind you.

What if the Zestimate is accurate though?

It’s true, Zestimates can sometimes be off by 20-30%, while other times they are only off by 2-3%. This is when you want to use Zillow’s self-reporting to your advantage. Make sure you check their accuracy report while preparing your listing presentation. They regularly test and publicly publish their accuracy in major markets and admit when it isn’t reflective of the current climate.

So what are you waiting for? Overcome the dreaded Zillow objection before it even starts and get Cloud CMA today! Cloud CMA, part of the Cloud Agent Suite, is completely free to try, so set up your account today.

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