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Steal This! 3 Emails to Send Clients Right Now

As an agent, you probably have been scrambling to adjust to the changes in how you do business recently. Open houses have gone virtual, the number of transactions have slowed down, and your funnel may not be as full as you would like. 

While you are working to adjust to these new norms, your clients are too! They’re wondering things like – Can I sell right now? How has the state of the world affected my property value? If I do want to sell, how can we show my home? As their agent, this is your opportunity to reach out and answer those questions. 

Recently, I read ‘What to Say’ by our friends at 1000watt and their message really puts things into perspective. According to them, instead of forcing a sales pitch right now, we should be connecting with clients in a supportive, informative way. 

So how do you do that? One way is to leverage Cloud CMA’s newest add-on feature, Homebeat. This automated tool sends your clients live insights into how their home stands up in the current market by email – weekly, monthly, or on a cadence you see fit. Adding this feature to your Cloud CMA account can easily be done here

But how can you connect with your clients and prospects now to get them set up Homebeat? To help, we’ve created 3 free outreach emails you can send to people in your sphere explaining what Homebeat is and the value of getting set up with one. Just copy our message, update with your contact info, and start sending away! 

Psst..please note that these emails are written to be sent as personal messages. If you utilize an email service provider where you can send to more than one recipient at a time, please adhere to CAN-SPAM compliance rules.

Example #1 – Provide Valuable Home Information in a Changing Market

Subject line: Wondering about the value of your home?

Hi (Name), 

In these uncertain times, it’s normal to question what the value of your home might be. 

That’s why I want to provide you with free access to the most accurate data about your home and neighborhood with Homebeat. 

Once we set you up, you’ll get a live snapshot into your local market, regularly updating you on what homes around yours are being listed at and most importantly what they sell for.

If you’re interested, just respond to this message and I’ll set you up today! 

I do hope this provides you with the peace of mind you need right now about the true value of your property.  

If you need anything from me, feel free to reach out.

Your Name 

Company 

Phone Number 

Example #2 – Don’t Rely on AVMs Right Now 

Subject line: Get live updates of your home’s actual value

Hi (Name), 

In these unknown times, you can’t rely on the accuracy of Zestimates or tax data for a variety of reasons – one being those businesses aren’t essential or making it a priority right now. But, I know you still need accurate access to the true value of your home and local market.

I want to help. If you’re interested I can set you up to automatically receive the latest snapshot of the market in your neighborhood. Homebeat is a real-time tool that allows you to quickly compare your home to those that have recently been on the market. 

If you’re interested, just respond to this message and I’ll set you up today! 

And please let me know if you have any questions. I’d love to discuss the value of your home when you are ready.  

Your Name 

Company 

Phone Number

Example #3 – Always Know the Value of Your Home

Subject line: Because knowing the value of your home should be easy 

Hi (Name), 

I know that thinking of selling your home might not be a top priority right now. But, I wanted to reach out because I know that having access to the value of one of your largest assets, your home, is important. And, as we slowly shift back to our normal routine, I want to make sure that you have the accurate data when it comes to your neighborhood. 

That’s why I have set you up to receive a live snapshot of your neighborhood with Homebeat. 

But why now? Well, the feature I love most is that this report will always update itself to show the most accurate data for the moment. So whether you use it now or a month from now, you will have the tools you need to be most informed. 

If you’re interested, just respond to this message and I’ll set you up today! 

Your Name 

Company 

Phone Number 

Once they say yes to receiving Homebeats, they’re quick and easy to set up – just follow these easy instructions. And if you don’t have Homebeat yet, add it to your account today and pump up your business! 

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