Development
The DNA of today’s CMA!
This is Part II in our “Does the world really need a new CMA program?” series in which we blog about the creation of our latest web application, Cloud CMA. The DNA of today’s CMA! You can’t have a conversation about the history of the CMA program, hell the history of real estate technology, without mentioning John & Jerra Morris. John is one of the most, if not the most, interesting and smartest people I’ve ever met in my life. Jerra, John’s wife, is just about the most pleasant person on the planet. She is the perfect foil for John’s manic lifestyle. Most people have never heard of J. Williams. They know John and Jerra’s next company Advanced Access. Here’s some interesting things about John. Vietnam Vet. Check. Owned a restaurant/bar in Santa Monica, California. Check. Raced sailboats (big ones). Check. Top producing Realtor. Check. Professional level racquetball player. Check Flew hanglinders. Check. Licensed airplane pilot. Check. Licensed helicopter pilot. Check. The best fucking salesman on the planet. CHECK! Founder of J.Willams ( a company named after his wife’s father) -creator of Sellmore CMA, ShowPro, and Easy Flyer and OneSource. -Check Founder of Advanced Access – Check So what does John do now? He’s a race car driver of course!!! He also happens to owns a racetrack in Nevada too. Silly you, wasn’t that obvious???

John Morris
data in to Buyer Tour reports we knew we had a winner. Plus the recent home sales data was pulled from county recorder offices so we even had FSBOs (non-MLS properties) for a more complete CMA. But when you look at the rDesk CMA/Buyer Tour and eNeighborhoods CMA/BuyerTour you can see they are remarkably close in content, look, and feel to Lightning CMA Plus (Sellmore). If fact many other CMA programs have copied the old Sellmore content. So you could say, that every CMA program out there has some of John Morris’ DNA. : ) So that’s the challenge. Dan and I feel like were fighting our own shadows. But as the saying goes; The only new stuff you’ll ever learn is history you haven’t read. Next up, Cloud CMA logorama! gr
Thanks for the kind comments, Greg. We think the world of you and your team!
Jerra 🙂
Awesome 🙂