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Tips for Getting Clients in Real Estate

This year has been pretty crazy, right? Things are starting to pick up though, and we’re all hoping that trend continues upward. That’s why now is a great time to build up your leads again and turn them into prospective clients. 

If you’re looking for some ideas on how to expand your client pool, or if you’re new to the industry and don’t know where to start, we’ve got you covered with some ideas and tools to get you moving.

Cloud CMA’s “What’s My Home Worth?” Lead Generation Tool*

The “What’s My Home Worth?” landing page is a free lead generation tool built into every Cloud CMA account. You can send out the link through email, social media, add it to your email signature, and so much more. Once you share the page, it will entice people to find out the true value of their home. When someone fills out your page, we’ll automatically create a quick CMA and send it to them, and then you get a notification that you have a new lead by email.

Sharing your “What’s My Home Worth?” landing page on social media is super easy. There are built-in widgets into Cloud CMA to help you directly post your landing page to social media. There’s also a widget that you can embed into your personal website or your blog if you have one. Check this guide out for more information about the Lead Generation widget.

(*Availability depends on MLS)

Attract more leads with Cloud Attract!

Let’s say you want to take things a few steps further and target specific neighborhoods or cities, or you just want to try out something more custom. Cloud Attract landing pages can help you with that! You can attract both Sellers and Buyers and make unlimited landing pages for each type of lead you want to get.

Design the landing pages with custom text and images and choose what information you want to collect. Lead notifications are sent right into your email. And if you have Cloud CMA and/or Cloud Streams, you can integrate them with Cloud Attract!

Learn more about Cloud Attract here!

Using Social Media to your advantage

Are you active on social media? Do you have a blog? Perfect! Both Cloud CMA and Cloud Attract have social media options built-in for your lead generation landing pages to make your life easier. 

You can also easily make your own Facebook posts, tweets, or Instagram posts, and include links to your landing pages manually. Make the internet work for you for a change!

Kick it Old-School with physical media campaigns

I know what you’re thinking: “Sending out direct mail in this digital age? Do people still do that?” You bet they do. It’s a tried and true method for generating new leads. 

You might get some partial leads from Cloud Attract that you don’t know what to do with. Make a Cloud CMA report, include the estimated home worth, and mail it out to the subject property address! Or turn your landing page URL into a postcard and send them out into the world!

Of course, there are other options out there for getting leads. This is really a great time to try a bunch of methods out, and see what works or what doesn’t work. Then when everything levels out in the near future, you’ll have a head start over the competition!

Want to know more? Check out the full** Cloud Agent Suite, free for the first 30 days!

(**Product availability depends on MLS.)



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