In such a competitive market, the hunt for new leads can be challenging and discouraging. And during unprecedented times, it becomes an even bigger challenge since hundreds, or sometimes thousands, of other agents in your market are going after the same leads. With 77% of homeowners potentially selling once stay-at-home restrictions end, shifting your focus to seller leads right now is a great way to pump up your business.
So what is the best way to generate seller leads? With so many different ways to generate leads, it’s hard to know where to focus. But you’re in luck! In our recent survey we found the top four ways agents from across the country are generating their seller leads:
- People you already know
Agents, you know first hand that the best clients are people from your inner circle! Since you already have a relationship, you don’t need to spend the extra time building trust. Whether it be past clients, neighbors, or family, one great way to connect with them is with Cloud CMA’s add on feature Homebeat. This “set it and forget it” tool sends your clients live insights into how their home stands up in the current market by email – weekly, monthly, or you can create a custom schedule. When your clients are ready, they can easily contact you directly from their Homebeat. Plus, your branding is always front and center so you stay top of mind.
Real estate is all about building connections and networking. Providing excellent customer service to past clients and even leads that you didn’t end up working with is key to gaining referrals. If you do a mediocre job, they will tell everyone not to work with you. And when you have happy clients, they are more willing to give you a testimonial/review. Which you can then include in your Cloud CMA Live report as video testimonials and in your marketing campaigns going forward.
- Personal Website or Landing Page
Websites are a great tool for generating leads. Thanks to the internet, clients can easily find an agent that suits their needs. So having an online presence is a must these days. A great lead magnet to add to your existing website is Cloud CMA’s “What’s My Home Worth” landing page which comes FREE with your Cloud CMA subscription. “What’s My Home Worth” automatically sends a quick Cloud CMA report to potential clients that request a home valuation through your landing page. Best part, you can even promote and advertise these landing pages in email signatures and on social media.
- Paid Advertising
While the internet is an amazing resource to promote your business and generate leads for free, investing in yourself to help further promote your business can help you reach a larger audience. Running Facebook and Instagram Ads is easier than you think and is a perfect resource since most people use these platforms. Another great tool to help promote your business and easily track your ROI on your marketing efforts is with Cloud Attract’s custom landing pages you can use for every single piece of marketing you do.
Having an effective method to generate more seller leads is a must. Unfortunately, there is no “one size fits all” method. What works for you may not work for others and vice versa. Let us know in the comments below what your preferred method of generating seller leads is, and what tools and resources, if any, you use!
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