Educational

CMAs for Generating Leads? What Kind of Sorcery is This?

In any profession, there’s always the typical or “traditional” way of doing things. And while tried and true tactics shouldn’t be dismissed, real estate agents who seem to always be ahead know that they need to find new and innovative ways to win more business. 

One way to become a true real estate wizard is to start leveraging the data found in a CMA report to generate leads. While a few of you may already do this, 60% of agents are not currently using CMAs to generate leads. 

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Educational

W+R Studios’ 2020 Survey of Best Practices for CMAs and Listing Presentations – Official Results

Cloud CMA has been the leading report generating tool for real estate agents for over ten years. Throughout the years we’ve continually enhanced and improved our product offerings to suit the ever changing needs of modern agents. In order to do so, we’ve consistently surveyed our customers so we can better understand their challenges and tailor our products to provide the best solutions for them.    

This year, we were particularly interested in identifying some best practices for CMA reports and listing presentations. So, back in May, we surveyed our customers with our first annual, W+R Studios’ 2020 Survey of Best Practices for CMAs and Listing Presentations.   

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Educational

Everything You Need for a Virtual Listing Presentation

The world we live in today is not the same world from six months ago. As a result, the real estate industry (along with countless others) has seen a rise in the use of virtual conferencing tools. Why? Because the world keeps turning and everyday affairs must resume. We must adapt. 

W+R Studios’ 2020 Survey of Best Practices for CMAs and Listing Presentations found that 71% of real estate professionals stated they have never done a virtual listing presentation, while a combined 51% said they were extremely or very likely to do one in the next six months. The obvious trend is that virtual listing presentations will become an important part of real estate agents’ business practice. Is this something you acknowledge as well but don’t know where to begin? Here’s everything you need to get started. 

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Cloud CMA

Property Statuses You Should Include in Your CMA (and Why)

A Comparative Market Analysis, or more commonly known as a CMA report, is the heart of every listing presentation. A well done CMA report can sell your skills as an agent, and help you overcome the most common seller objections. But more importantly, your CMA will help you determine a proper suggested list price. Because, how well the home is priced will oftentimes determine how long the home will sit on the market. An important way to show your potential client you’re the expert is choosing the right comps.

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Educational

How many comps should you include in your CMA?

One of the first steps when working with home sellers is setting a list price for their home. Which means, before you meet with them you have to look at how similar homes have been selling in their area. What was their average list price? How long did they sit on the market? Did the property expire and have to be re-marketed? Answering these questions in advance will help you come up with an effective list price that will sell their home quickly, rather than letting it sit on the market. Because more time on the market means – frustrated sellers, more marketing dollars spent… you get the picture. 

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