Are your clients in the know about the power of the MLS?
Cloud CMA

Are your clients in the know about the power of the MLS?

With the rise of popular portals like Zillow, Realtor.com, and Redfin, consumers now believe they get the same information as licensed real estate agents. This leaves many to wonder: Does this trend threaten the true value of the MLS? Are you an agent or broker who has worked with consumers who question the value of placing listings on the MLS? The real estate industry is left with many questions.  

The Council of Multiple Listing Services (CMLS) has recently launched a new The Know™ campaign to help agents, brokers, and MLSs explain just why the MLS is so important to consumers. The goal is to provide valuable resources to agents and brokers so they can explain just why the MLS is such an important component of real estate today.  

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Common Misconceptions about CRM Software
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Common Misconceptions about CRM Software

A Customer Relationship Management system, or “CRM”, is designed to help you manage and maintain your customer data. It’s there to help you track your customer contact info and keep it up-to-date, your interactions with them, and keep you organized, better than a notebook and pen.

There’s no doubt that a CRM system is helpful, but it can’t do everything. For example, it can help you email a CMA report, but you’ll still have to make the report first. (Cloud CMA can help you with this!

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A woman giving a thumbs up with the text "Tips for Getting Clients in Real Estate" in the background
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Tips for Getting Clients in Real Estate

This year has been pretty crazy, right? Things are starting to pick up though, and we’re all hoping that trend continues upward. That’s why now is a great time to build up your leads again and turn them into prospective clients. 

If you’re looking for some ideas on how to expand your client pool, or if you’re new to the industry and don’t know where to start, we’ve got you covered with some ideas and tools to get you moving.

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