Cloud CMA

How and When to Present a CMA Report

Presenting a CMA report is like a marriage proposal. Just because you have a ring, doesn’t mean the work is done and you’re magically engaged. Similarly, just because you have a great CMA, doesn’t mean you’ll automatically get the listing. There’s a certain amount of care and finesse that must go into the act. Just like proposing, there are many ways to present a CMA. But which method is sure to set you apart from other agents? 

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Educational

Where are top agents getting their seller leads?

In such a competitive market, the hunt for new leads can be challenging and discouraging. And during unprecedented times, it becomes an even bigger challenge since hundreds, or sometimes thousands, of other agents in your market are going after the same leads. With 77% of homeowners potentially selling once stay-at-home restrictions end, shifting your focus to seller leads right now is a great way to pump up your business. 

So what is the best way to generate seller leads? With so many different ways to generate leads, it’s hard to know where to focus. But you’re in luck! In our recent survey we found the top four ways agents from across the country are generating their seller leads:

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Educational

CMAs for Generating Leads? What Kind of Sorcery is This?

In any profession, there’s always the typical or “traditional” way of doing things. And while tried and true tactics shouldn’t be dismissed, real estate agents who seem to always be ahead know that they need to find new and innovative ways to win more business. 

One way to become a true real estate wizard is to start leveraging the data found in a CMA report to generate leads. While a few of you may already do this, 60% of agents are not currently using CMAs to generate leads. 

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Educational

W+R Studios’ 2020 Survey of Best Practices for CMAs and Listing Presentations – Official Results

Cloud CMA has been the leading report generating tool for real estate agents for over ten years. Throughout the years we’ve continually enhanced and improved our product offerings to suit the ever changing needs of modern agents. In order to do so, we’ve consistently surveyed our customers so we can better understand their challenges and tailor our products to provide the best solutions for them.    

This year, we were particularly interested in identifying some best practices for CMA reports and listing presentations. So, back in May, we surveyed our customers with our first annual, W+R Studios’ 2020 Survey of Best Practices for CMAs and Listing Presentations.   

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