As a busy real estate agent, you need access to tools that not only bring in new business, but that will save you time. This is exactly why we created Cloud CMA’s add-on tool, Homebeat – to give you an easy way to stay top of mind with past clients and prospects by providing them with valuable information on their home’s worth.
The Zestimate. Sellers love it. As an agent, you probably don’t share that same sentiment. The dreaded “But Zillow says my home is worth …” at a listing presentation can quickly have you at odds with potential clients. So instead of ignoring the elephant in the room, you need to confront Zestimates head on.
Do you have a client that is looking to sell their home and they ask you if they need an appraisal or a Comparative Market Analysis? Or maybe you are wondering how to use your Cloud CMA software to create a CMA appraisal report but aren’t sure where to start.
Steve Jobs, Elon Musk, and Henry Ford all have one thing in common – they weren’t afraid to step outside the box to succeed. They all took a common thing and transformed it to delight customers and the world, in turn, becoming amongst the most successful entrepreneurs ever.
Presenting a CMA report is like a marriage proposal. Just because you have a ring, doesn’t mean the work is done and you’re magically engaged. Similarly, just because you have a great CMA, doesn’t mean you’ll automatically get the listing. There’s a certain amount of care and finesse that must go into the act. Just like proposing, there are many ways to present a CMA. But which method is sure to set you apart from other agents?Continue Reading