With the rise of popular portals like Zillow, Realtor.com, and Redfin, consumers now believe they get the same information as licensed real estate agents. This leaves many to wonder: Does this trend threaten the true value of the MLS? Are you an agent or broker who has worked with consumers who question the value of placing listings on the MLS? The real estate industry is left with many questions.
The Council of Multiple Listing Services (CMLS) has recently launched a new The Know™ campaign to help agents, brokers, and MLSs explain just why the MLS is so important to consumers. The goal is to provide valuable resources to agents and brokers so they can explain just why the MLS is such an important component of real estate today.